What To Do With Your New Business Videos

What To Do With Your New Business Videos Find more on: MDIMS

So you just spent some time or money on creating a new company video. So what do you do with it now? Just let it sit on your desktop and collect digital dust? Just leave it on whatever platform you chose to upload it to and HOPE someone views it and takes action? In this short article we will cover a few things you can do with your new business videos to help increase visits to your site and increase sales.

Business Videos

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Your Website

First, let’s consider what your video is about. Did you create a video that explains your business and who you are? If so, then a great starting point for the video is on your website. Studies show that websites with a video on the homepage rank higher in the searches.

Your homepage is also a great place if your video is about your company and who you are. This type of video will actually help the viewer trust you more over your competition that doesn’t have a video on their site.

If your video is about your services, product overview or product demonstration, consider making a separate page on your website to showcase all of your videos.

Using my favorite example, a plumber, ideally you would have separate pages for hot water heater replacement, new construction, and so on. It would be great to have a separate video for hot water heater replacement and have that at the top of your page for hot water heater replacement. A video that demonstrates how careful your company is and your guarantees will always convert higher than your competition that doesn’t have a video on their page.

Optimize For Google

If you have followed any of our previous posts or checked out our site, you should know by now that YouTube is our favorite platform for our marketing videos. Why? Well, YouTube now reaches more 18-49 year olds than any cable network. AND, with proper optimization of your channel and your video, your video can rank in Google search. Read our previous post “YouTube SEO

Google Search Optimization for Video

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This is a great place to start with any video that explains your services, or a video that is meant to drive sales. It may be a little more difficult to get the video to rank for some niches than others, but well worth the effort.

If you made a video that has customer testimonials, then this is another must. You need to get the video ranked for “Your Business Reviews”. People are constantly searching business reviews. Again, studies show that people are much more likely to click on a video thumbnail over text. This is also a GREAT way to help with your online reputation management as you can help push bad reviews back a page by having multiple customer testimonial review videos on the first page.

With YouTube as your platform, you can also connect your website to your channel. This allows you to have clickable annotations directly inside your video so that the viewer can click through to your site, from inside the video! These annotations work on almost platforms that the video is shared on without stripping out the clickable annotations.

There are also what is called “cards”. These cards work pretty much the same way as annotations, except that they also work on most mobile devices with the exception being mostly Apple devices.

Social Media

Of course social media! Post that video everywhere you can! It’s almost like social media was created for video and vice versa. Your company Facebook page, Twitter, LinkedIn and every other platform you have. Depending on the type of company video you made will depend on the results that you get from social media.

Social Media For Video

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If your video is about your company, then posting this video across social media helps with your branding. This works well, even with “boring” type niches. Check out this snippet from Cameron Uganec over at HootSuite:

Employer branding is another common use of social video. This allows you to show a more fun or hidden side of your company, regardless of how ‘boring’ it might seem from the outside. Even accounting firms (sorry accounting firms!) can have great company culture. Social video, whether live or on demand, is a great way to lift the veil on your business and attract new applicants. Read The Full Article Here…

That’s a great post from Cameron, and I suggest you read the full article that gives even more reasons and ways to use your videos.

Videos that show the inner workings of your business and show the human side of your business are GREAT for social media. People don’t like connecting with businesses, they like connecting with other human beings 🙂  Also remember to ASK for shares and likes of your video to help get it out to more potential customers.

Summing It All Up

Optimize that video! Get it ranked in the searches. If it’s a video about your business and who you are, get it ranked for your company name. If it’s about your services, name it your service, i.e. “hot water replacement Marietta” and get it ranked for that. Testimonials – “Your Business Reviews”. And lastly, don’t forget about the all mighty social media card and ASK for shares. Until next time 🙂



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Will Regular Blogging Help Generate Traffic To YOUR Site?

The post Will Regular Blogging Help Generate Traffic To YOUR Site? was
originally seen on MDIMS

Blogging. Some people love to write, others hate it. But the question we want to address here is will blogging on a regular basis really help drive traffic to your website? The short answer is Yes. But, you have to do it properly, otherwise you are just putting up content without helping drive visitors to your site. This will more than likely be the first in a series about blogging.

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The first thing to make sure that your posts drive traffic is to know how to create engaging content to get people to read and ultimately share your content.

Catchy And Curious Post Titles

The first part of your blog post, and probably the most important is the title. Writing engaging titles that sparks interest with your audience is a must.

One of our favorite tactics for this is making our title a question, such as the title for this post. In our opinion it really helps spark the interest of potential readers, especially to people that are really seeking the information that your blog post is about.

Rizvan Ullah wrote a post on JohnChow.com that can give you some more great ideas as far as how to write great titles to increase click throughs, including another favorite of ours and we should use more often, using numbers:

5 Ways to Write Effective Headlines That Double Your Traffic

Use Numbers

Numbers within your headline are a great way to play the psychological game with your reader. People have been programmed to accept headlines more effectively and it draws people to click through to your content. It works because it indirectly tells people your content isn’t “1” long piece of text and they’ll be able to engage with it better. As a matter of fact, this is the reason numbered lists tend to perform so well with readers and in search engines because it a shorter form of content that can still be of high value. Read The Full Article Here…

Great post from Rizvan. He also covers more about how he uses questions to drive user engagement as well as using superlatives and being to the point. If you are having problems coming up with engaging titles, read the full article.

When it comes to writing the article itself we really like Rizvan’s point of being to the point. With some business types or niches, it’s even possible to help tell a story. I don’t want to get to in depth about how to write, as this post is more about will blogging get you more traffic and how.

Social Media Shares

One of the most important reasons that we want a catchy title is for our next point, sharing and getting your content shared on social media. A lot of local search engine optimization companies skip or don’t even address the importance of using social media.

Social Media Shares

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Using social media is part of our core SEO strategies. After all, our objective is to drive more traffic to your site and get more sales. You really don’t care where the traffic or sales come from, as long as they come.

So once you have crafted and posted your new article, go ahead and share it on your social media profiles, especially your business profiles (which you should definitely have!). And here is the kicker, ASK people to retweet, share and like your content. Studies show that asking people politely such as “please retweet” or “please like and share” can practically double the amounts of retweets and shares a piece of content gets. We don’t think the search engines put a lot of weight on likes but they do on shares, so the more shares the better. For more on likes vs shares, check out this post – “Will Social Media Help With Your SEO?

So to sum it up with social media, the more shares, the more eyes that will be on your content driving more traffic to your site.

Okay, so we have a good post that is being shared across social media and your site is getting more traffic. However, there are some things that you MUST avoid to keep people from bouncing off or clicking the back button and leaving your site.

Avoid Making These Mistakes!

One of my biggest pet peeves is pop ups. Everyone has seen them. You are looking for some information, a headline gets your attention, you visit the site, and right away you are bombarded with a pop up trying to get you to sign up or buy something. Then sometimes there are multiple pop ups, one right after the other. Sometimes you can’t even find the “X” to click out of the darn thing. In those cases, I always hit the back button.

Will Regular Blogging Help Drive Traffic to Your Site?

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Another turn off and sure way to get someone to leave your site in a hurry is to many ads. Over at ProBlogger, they recently made a post that gives you some excellent tips of things to avoid on your blog that talks more about advertisements:

9 Reasons I Hate Your Blog

Advertisements everywhere

Advertisements make for a spammy, ugly blog. Some bloggers put ads everywhere you can imagine. They might place an ad between paragraphs, inside popups, in the header, on sidebars, or even sugarcoat an ad as “other relevant resources” at the bottom of a post.

The truth is that, yes, there is tons of money to be made with these kinds of strategies.

Scott DeLong, founder of ViralNova, sold his site for $100 million. His site was similar to BuzzFeed and was chock full of advertising. His success (though big part of it depends on how he grew his site traffic, not jamming ads to his site) has sparked ambitious bloggers to build a similar site/blog and maximize the number of ads they can squeeze onto one page. Continue Reading “9 Reasons I Hate Your Blog“.

Be sure and read that full article as it really has some great tips as to what to avoid with your blog to help keep people on page and not click the back button.

It’s funny that earlier in that article another thing that makes them “hate” a blog is pop ups. I’ll give you one more tip with pop ups, because we know that they do work. In my honest opinion, the best place to have them is when someone is getting ready to leave your page. That way they have had the opportunity to absorb your content, and if you did a good job, maybe they will subscribe, or do whatever it is that you want them to.

Final Thoughts

In my honest opinion, if you craft your post correctly with good titles, Yes, they will help generate traffic to your site by getting more clicks in the organic searches as well as getting shared more across the social media networks. More clicks + more shares = MORE TRAFFIC AND MORE SALES!

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Google’s 3 Pack Changing To 2 And What You Can Do

The following post Google’s 3 Pack Changing To 2 And What You Can Do is republished from Ken Mandich’s MDIMS Blog

Looks like Google is changing things up once again. Imagine our surprise at that! Google is always mixing things up, sometimes for the better, and other times for the worse. This time Google is changing the local 3 pack to a 2 pack with a twist.

It hasn’t been that long since Google changed from the 7 pack to what is now the 3 pack. If you don’t know what we are talking about, it’s when you search for a business service and something like this pops up in the search:

Atlanta plumber

That was a search for Marietta plumber and what was returned.

Now Google is going to change this to a 2 pack, with a really big twist. It will still be a 3 pack, although now the top spot will be an ad! So in the example above, the listing of Roto-Rooter would be an ad.

How much will it cost? Well that remains to be seen. We can bet that it will cost a pretty penny since the snack pack generates so many leads.

How will this impact Google and the user performing the search? Well obviously it will be great for Google as they will make more money from local businesses trying to bring in more customers. For the user on the other hand, probably not so good. There is a good chance that a business that isn’t that reputable could potentially end up in the 3 pack.

Can you blame Google? After all, they are a business and make a lot of money from ads. We would have preferred to see them leave the pack at 7, then take one away for ads, but we don’t have any control over what they do.

Google Snack Pack

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How Do You Get Into Google’s Snack Pack?

So how can you combat this? If you still want to be in the 3 pack, one of the best ways to get there and stay there is by getting a lot of  citations with the correct name, address and phone number of your business listed everywhere.

These citations are places like YellowPages.com, Kudzu, Manta and Yelp to name a few. The more of these citations you have, the better your chances of being listed in the 3 pack. However, it is extremely important to make sure that your business information is listed EXACTLY the same way across all platforms. For instance, if your address is 1234 Main Street, and that was how you listed it in Google, you would want to make sure that you listed your address that same way across all platforms and not abbreviate Street for St.

There is some debate, as usual, if getting more good reviews will help get you into the 3 pack. We tend to lean towards no on that, since you can do a search for a business service and businesses with less reviews than others will rank higher in the pack.

Try Google’s Featured Snippets

There is another way to get top listings however. And this is something that has been around for a very short time and SEO’s debate whether or not it is beneficial to creating leads or not. It’s Google’s Featured Snippets.

Here is what Google has to say about this feature:

“When a user asks a question in Google Search, we might show a summary of the answer in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”

Here is an example when we searched how to unclog a drain:

Google Featured Snippet

Notice that it comes before any of the listings? Pretty cool. Take notice also that there is a link in the snippet to the website where the information was taken from.

Will you be able to rank a featured snippet for something like “Atlanta Plumber” or “Roswell Electrician”? Probably not. However, if you can do some serious keyword research you can increase your chances for these snippets popping up in different places.

Ryan Clutter wrote an article in Search Engine Journal that explains the best ways to increase your chances of getting featured in these snippets:

7 Ways to Improve Your Chances for Featured Snippets

According to research conducted by HubSpot, websites that rank in the first five positions are highly favored to appear in the answer box, though you don’t have to rank in organic position number one. Use SEMRush to determine how well your keywords are ranking. For those in the first five positions, make alterations to help boost your chances of earning your presence in the answer box.

Anticipate a long-tailed query in question form to improve featured snippets.

What answers are your customers seeking? Show your readers and Google that you’re able to accurately answer their question.

Keep in mind there is no exact science to gaining featured snippets—and no 100% chance you’ll ever see your content in these boxes.

Read The Full Article Here…

Ryan makes a lot of great suggestions in the article. One suggestion that he makes that we really like later in the article is making your long tail keyword search query (what your intended audience is searching for) your H2 tag. That’s super slick! If you are performing your own SEO, you need to read the entire article so you can be equipped better for featured snippets.

In Conclusion

So if you are bent on staying in the 3 pack, more citations to keep you there. We would highly suggest that you also take into consideration on making posts on your site that can possibly get you into the featured snippets. After all, it can help increase the chances of driving more traffic to your site, which is what we are after anyhow.

Be sure and contact us if you are in need of an online marketing company to help handle all of your SEO needs 🙂

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Why Twitter Should Be An Important Part Of Your SEO Strategy

The following article Why Twitter Should Be An Important Part Of Your SEO Strategy See more on: MD Internet Marketing Solutions SEO Service

Social media is becoming a huge force in driving traffic to websites and creating more sales for all types of local businesses. If you aren’t using social media as part of your company SEO strategy, you are not getting the most out of what is possible with digital marketing. However, in this post we will focus mostly on one giant social platform in particular, Twitter.

Twitter And SEO Strategy

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If you doubt how powerful social media can be in driving traffic and it’s benefits, check out our previous post “Will Social Media Help With Your SEO?“. Now days when you watch TV and you see commercials for big brands (if you aren’t using a DVR and fast forwarding through the commercials like I do) at the end of a lot of these commercials you will see that you can follow them on social media. If it were a waste of time do you think these mega companies would be hiring staff to post to these different social platforms?

Just in case you are still on the fence about using social media, here is a post from Geektime.com that was written by Nadav Olmert and what he says about using social media:

Use social media such as Facebook, Twitter, Pinterest, Medium, and Tumblr to start forums specific to your niche. With over 1.5 billion people using social media, there is a large amount of potential traffic that you can direct to your website. People will ask questions and start discussions about areas that are relevant to you. It’s important to support this by providing links back to your website and publishing information that your audience will find interesting.

Being active on social media also means finding other threads that apply to your area and following them. Another good idea would be to go through your old posts and make sure that they are all tagged with hashtags and the right meta tags that will link back to your blog.

Also, target competitors’ fan pages, interests, and likes: You can find out what motivates your competitors’ audience to like their page, you can see what their fans like and dislike about their content, and even how to respond to negative feedback by watching how your competitors respond. Customers who interact with companies through social media convert 25-45% more than others. This shows how much potential there is on social media, and by “stalking” your competitors, you can optimize this potential. Continue Reading “7 key ways to get quality traffic to your website

Notice the second platform that he mentions is Twitter?! And check out those stats about how many more customers interact with companies through social media and their conversion rates. Even if you look at the low number, 25%, how much more revenue would that mean for your business if you had an influx of 25% more sales?

Twitter Icon

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Twitter For Newbies

On to the importance of Twitter. If you have never used Twitter before or know what it is, basically you create what is known as tweets. These tweets have a character limit of 140 characters. That’s not a lot to work with, but carefully crafted tweets can still get your message across.

In case you have never used Twitter before, here is a good video that explains for newbies –

There is a lot of good information in that video for newbies, and highly suggest you watch the entire video if you are new to the platform.

Twitter has now also changed their character limit as not to include image links and tags to count toward it’s 140 character limit in tweets. For more on this change here is a snippet from LuxuryDaily.com with some helpful info as to how to structure your tweets:

With Twitter’s update allowing users to include more media and text in their posts, it is important that brands find a positive balance between over posting and contextual, relevant experiences. The expansion only counts for images currently, meaning links will still matter towards the character count, signifying there will be a jump in brands leveraging Twitter Cards to bring in traffic.
“Even with the changes, it is still important to ensure your tweets are informative, timely, useful and engaging,” said Carrie McIlveen, US director of marketing at Metia. “Also the use of hashtags and URLs will still be included in the 140-character limit.
“Brands will want to consider using Twitter Cards for URLs to provide additional character usage,” she said. “Also when tweeting, it is still important to not overuse or abuse hashtags in your message.
“You want to continue to consider positioning and relevance when using hashtags.” Continue Reading “What Twitter’s character count expansion means for marketers

Notice that links are still counted towards your 140 character limit. If you have a long URL for your website it can take up a lot of characters, so consider using a URL shortner such as Goo.gl  to help save on character usage. It’s a great “trick”, and don’t know why more people don’t use it. However you want to make sure that the URL shortner that you use is a true 301 redirect as not to loose “link juice” coming from twitter. More on 301 and 302 and other types of redirects in another post to come 🙂

Now you may have heard of a study that was just completed that reports 59% of content shared on twitter will never get clicked. Now you may be thinking, “then why bother?”. Well wait a second, sure 59% is a big number, but 41% is still a good number to be working with.

Danny Goodwin covered this study on SearchEngineJournal.com:

Their study looked at a month’s worth of visits to five popular news sites (BBC, Huffington Post, CNN, New York Times, and Fox News). The researchers discovered that 2.8 million shares on Twitter drove 9.6 million visits to 59,000 pages – and a poor correlation between social shares and views.

Essentially this means that having a large number of Twitter shares doesn’t necessarily mean you’ll get tons of traffic. No surprise there – a lot of people share links without ever clicking.

Certain types of content, which the researchers called blockbuster content, generated 90 percent of clicks. This isn’t surprising, either. Certain pieces of content you publish will outperform all your others in terms of traffic – and those posts tend to get a lot of shares.

Another interesting finding is that posts that go viral usually aren’t shared by the publication, but by readers. Continue reading “59% Of Content Shared On Twitter Will Never Be Clicked

Notice that the study was based on top news sites. In our opinion that really isn’t fair to assume that the same case can be made for ALL types of content and businesses shared on Twitter. With this information however, it is important to make sure that your tweets are informative and relative to get the most traffic to your site from them.

Twitter And SEO

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Twitter And SEO

On to our final point. Your twitter profile can be built up with Page authority to help boost your website. How? When you follow other people in your industry, create your own tweets and retweet other peoples content on your profile, as well as gaining more followers. Over time this will build the page authority of your profile.

Now when you create a tweet and give a link back to your site, this link is now more powerful and carries more weight with the search engines. In addition, when your tweet gets retweeted, WALLAH! More backlinks.

Now your SEO company may say, or you may have read that social media backlinks don’t count. Well we say “B.S.” And so do a lot of other SEO’s. Check out a little snippet from an article done by Eric Seal at Business2Community.com:

So yes—it’s likely that Google does rank social signals, but not directly. It’s far more likely that they look at backlinks posted on social, such as those embedded in tweets. Any credible backlinks would be marked by Google and then factored in when calculating a page’s rank. Read The Full Article Here…

Check that out – “such as those emedded in tweets”. Hate to say it, but – Told you so!

Final Thoughts

So there you have it. Twitter can drive direct traffic to your site leading to more sales or calls. Just how much, well the jury is still out on that one. Even if only 25% of your tweets get shared and clicked, we still think it’s a decent number worth going after. And if no one ever clicks on your links, but retweets your tweet – then you are getting more backlinks, and we know that backlinks are still a major ranking factor in Google’s algorithm. Until next time 🙂

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Why Your SEO Campaigns Should Revolve Around Quality

Why Your SEO Campaigns Should Revolve Around Quality was
first seen on http://mdimsolutions.com/

Long gone are the days of the “wild west” on the internet. In the old days you use to be able to just throw up any old piece of content that was keyword stuffed and didn’t have good or relevant information for the person performing the search.

As the search engines become smarter and actually learn, your website, or whatever property you are trying to rank in the searches, must be all about quality. Your site must provide good quality and informative information for the person performing the search as well as fresh information for the search engines.

SEO Campaigns Must Be About Quality

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When it comes to quality, there are two things that you must always pay attention to for your site. You need to have quality content on your site and quality backlinks pointing to your site. Backlinks AND content in the form of regular posts are a key factor in search engine rankings.

Quality Content

First, lets look at quality content. When it comes to posts that you write they need to be informative as well as trying to stay on topic as much as possible. To find good quality content for your site you can post what’s new in your industry. You can also post about new things inside your own company.

In some industries it may be hard to come up with new content to publish frequently enough, which brings us to “content curation”, or basically copying and pasting part of another blog’s material in your post.

It’s okay to go ahead and copy a part or small section of someone else’s content and add it to your post as long as it makes sense and adds value to your content. We will go more in depth on content curation in a later post, as this topic deserves a post all on it’s own.

However, one thing that you must do when copying someone else’s content, and is very important, is to make sure that you give a link back to the original source as not to receive cease and desist letters from angry publishers. It’s only fair to give someone credit for their material. You can learn more if you research the Digital Millennial Copyright Act.


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A few good questions that you can ask yourself about the content you are thinking of publishing are found in a post by Search Engine Land:

Chapter 2: Content & Search Engine Success Factors

Cq: Content Quality

More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites?

Do you provide a reason for people to spend more than a few seconds reading your pages?

Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend. Continue Reading “Chapter 2: Content & Search Engine Success Factors

There are a lot of good points in this article. We also agree with a point that is made later in the article about content freshness, which we touched upon earlier about making posts with recent industry news. There is also more in the post that is good information about how Google is now providing what is know as “direct answers” and how people feel differently on whether or not it is beneficial for their websites.

Quality Backlinks

Okay, so now you have a good idea about creating good quality content for your Website SEO campaign. Now on to Backlinks.

Back in the “wild west” days of the internet, the quality of your backlinks didn’t matter so much, or really at all. The more backlinks that you had, coming from any source was…. good. The links could come from sites that were total spam or link farms. The sites didn’t even have to be relevant to your site or the link didn’t even have to be in a post or page that was relevant to your site.

Not so much the case anymore. Now days the general rule with links is quality over quantity is far better. Just a hand full of backlinks from highly relevant and trusted websites is better than a bunch of backlinks from sites that have nothing to do with your niche. For example a link coming from a contractors site to a dental site.

The definition of a quality backlink from Webopedia is basically just that:

“a quality backlink is a backlink that links to your Web site using your keywords or keyword phrase, and also appears on a Web site that has the same theme or similar content topic as your own Web site.”


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Because these quality backlinks are harder to get is one reason that the cost of SEO campaigns continues to rise.

And to be clear, we don’t care what anyone says about backlinks. Backlinks continue to drive the web, and without them your site will not rank. Google is working on other methods into their algorithms to help the search engine giant decipher who’s website should get top rankings, but is probably still years off.

So how do you get these quality backlinks? We found an article that has some great tips for someone that is trying to do SEO on their own. The article was written by Bamidele Onibalusi on the blog ShoutMeLoud.com

7 Ways To Get Quality Backlinks

Links control the web and links are one of the most important things to every webmaster. With the advent of Google, SEO began to gain more traction and and backlinks became a major element of SEO success.

Since building backlinks is very critical to the success of any webmaster, this post will be talking about 7 ways to get quality backlinks for your blog/website.

1. Article Marketing

For a long time now article marketing has been one of the best and most effective ways to get quality backlinks to your blog, even though this method works there are some things you must consider when trying to get backlinks through article marketing. This is not as great as guest posting and one thing which is very important, do article marketing on relevant websites only. For example, if you are a SEO company, you should post content on an article directory which is only targeting SEO niche.

Read the full article “7 Ways To Get Quality Backlinks

That’s a good article on places to get some quality backlinks. We agree with all of his methods EXCEPT link exchanges. Link exchanges can be very risky, which is one reason he may suggest that you put the other person’s link on another website. This can help you from getting penalized by Google on your site, but at the same time make upset the person your are exchanging links with.

In Conclusion

So there you have it. As the search engines become smarter, quality must be a key part of you SEO campaigns. The search engines are understanding your content and when it sucks, they just won’t rank it. After all, it is Google’s aim to return the best possible information for a person performing a search for a keyword or keyword phrase as to keep users using their engine over their competition.

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Tips For Making Company Videos Emotionally Engaging

Tips For Making Company Videos Emotionally Engaging Read more on: MD Internet Marketing Solutions SEO Service

Almost everyone knows that emotionally charged marketing videos have a far greater impact on viewers than boring videos with someone just standing there talking.

An emotionally charged video can mean the difference between the viewer taking action, i.e. calling for your services or filling their online shopping cart, or just clicking the back button to go to someone else’s site or video.

In this short article we will cover 2 very simple things that you can do to help make your company marketing videos more engaging.

Video Marketing Tips

Video Marketing Tips

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Make Use Of B Roll Footage

The first thing that you can do in creating more emotion is by using what’s called in the business as “B-Roll”. What is B roll? The real short answer is additional footage inserted as a cutaway to help tell a story.

For instance, let’s say you own a roofing company. While you may have yourself or a spokesperson in front of the camera talking about how your company replaces a roof you carefully inspect all of the underlying decking. While you are talking this would be a good time to cut away to footage of your crew that actually has the shingles stripped from the roof and are inspecting the decking.

Basically you can use B roll to just get your message across by VISUALLY explaining and keep changing what’s on the screen to help keep the viewer engaged.

B Roll

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If you are new to creating videos it can be hard to figure out what would make good B roll for you to use. Michael Maher wrote an article on shutterstock that can help you with making b roll of the person you are interviewing for your video:

Make Small Talk

During pre-production, you develop an overall feel for the final video. Is this an upbeat happy project? Does it deal with very serious subject matter? By knowing the type of corporate video you’re filming, you can plan for some additional shots — and the type of direction you’ll have to give your subject to capture those shots — well in advance of the shoot.

On the day of the shoot, spend some time with the interviewee to warm them up to the camera. One of the best tricks is to film while you and the subject have a conversation. Ask them about their day, their position with the company, or little details about their life, like if they have any children.

Capture Movement

While the interviewee warms up to you, take the time to capture their subtle movements. Are they grasping their hands? Do they fidget with a ring or watch? Are they checking their phone? These b-roll shots will add a genuine personality to the video, and you can cut to them at anytime. After you get a few of these moments, guide the subject to their mark and have them get in place. Continue Reading The Full Article Here…

In that article Michael has some pretty good tips for getting b roll of the interviewee. But we think and know there are a lot more ways to get good b roll for your video.

At Indiewire.com they recently posted this about other great ideas for getting b roll:

1.People. It might be laborious, but take the time to arrange to shoot
models for b-roll. Models acting out business scenarios, or healthcare
scenarios, or playing sports These are the most commercially viable
2. Nature. Take advantage of the scenery around you,
and consider doing it outdoors. Filmmakers are always looking for great
panoramic clips. Timelapses are particularly popular.
3. Science. Get geeky. It’s a hard thing to shoot yourself because
it requires both knowledge and innovation to get it right. Digital
producers depend on b-roll to fill in content gaps in their productions,
as necessary.
4. “Industrial” is a growing category and has
emerged as a top performer. These scenes are in demand — “warehouse at
night” is an example of a well-searched keyword on Shutterstock. It can be used to set up scenes for criminal activity, and more.
5. Big cities. Create timelapses that demonstrate
the regular hustle and bustle of city living. Show the dark turn to day,
how a blank landscape evolves quickly into a busy one. Read The Entire Article Here…

So those examples will give you some good ideas and starting points as to where and what to make your b roll shots of for your company video.

Add Some Great Music

The second thing to help make your marketing videos more engaging – MUSIC! We know we have mentioned this before in other posts, but it bares repeating.

Add Music To your marketing videos

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Take a horror flick for instance. There is always some dumb ass kid that is wondering around a haunted house and is getting ready to peak around the corner. How ominous would the scene be without the scary music? The same goes with your company videos, although you may not want to use scary music from a horror flick!

So how do you go about selecting the perfect sound clip for your video? Here is a good snippet from an article done by Danny Greer at PremiumBeat.com:

Define The Music Early

If you’re reading this, it’s my hope that you’re seeking out music for your project before you finalize an edit! You’ll be one step ahead if you determine your music choices early on in the production process. Planning ahead will allow you to:

Get your client’s approval on music early on. The last thing you want is to finalize an edit and have a client come back and ask for a music change.

Utilize the music in your editing pace. Cutting to the music to drive energy and pace while cutting against can create tension. Make thoughtful choices about how you use music to work with your video edit.

Stay within budget. Nobody likes production surprises… especially when it comes to money. Licensing music early could curtail the chances of a budget issue later.

Some editors prefer to create a VERY rough cut of an edit and try different music tracks underneath to see which might work best. Once a track is decided upon, they can clean up the edit to match the music. It’s a useful approach, but must be done early on in the post-production process.

 Continue Reading “How to Pick the Perfect Music for Your Video Projects

Danny has some great tips about picking the right music for your video. We especially like his advice of making a rough edit and then finishing the video and making the video “match up” to the music.

One word of caution – don’t pick just any music to add to your video. Make sure you have the correct license and permission to use the music. Failure to do this can result in a couple of things happening, which are rather unwanted.

One, YouTube will recognize that the music is copyrighted and allow advertisements on your video. The advertisements can and probably will be your competition! Secondly, repeated copyright infringements can get your videos deleted and your channel deleted by YouTube.

There are several places that you can get totally royalty free music on the web. The YouTube audio library is one, just check if there is attribution required. You can also do a Google search to find a lot of places where you can get music.

So there you have it. The top 2 ways to make your company’s marketing videos more engaging. Just add some B roll and music and your videos should produce more sales and calls versus your competition that fails to use them 🙂

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The Must Have Basic Elements Of A Website

The article The Must Have Basic Elements Of A Website was
originally published to Ken Mandich’s MDIMS Blog

Your website is incredibly important. It will give your potential clients and future customers their very first impression of you and your business. For that reason you need to make sure that your site is appealing and easy to navigate with strong calls to action to get the most out of it and convert visitors to your site into sales.

But what are the basic components and must haves of a website to get the most conversions? That’s what we will cover in this short post.

Important Aspects Of Good Website Design

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Mobile Friendly

First and foremost your site MUST be mobile friendly. You have no idea of what type of device people will be using to view your website. Phones, tablets and desktop versions must all be equally easy to navigate.

Studies now show that over half of all searches are done on mobile devices. There is nothing worse than viewing a website on your phone and having to pinch to zoom and scroll sideways to read the content.

Just a few short years ago you had to make a separate website that was for mobile devices and was rather expensive because of the double work involved. Not so much the case anymore.

The easy way to overcome this obstacle and make you site mobile friendly is by making your site Responsive. With WordPress this is generally an easy task as many of the themes you have to choose from are now responsive right out of the box. Being mobile friendly is also a big ranking factor for Google.

Attention Grabbing Visual Aspects

Attention Grabbing Visual Effects

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When people first visit your website they need to see and be able to recognize your brand right away. You want to etch into their minds your company for the services that they need. One way that we like to accomplish this is with what is known as a slider. If you visit our Website Design page you will see an example of this.

Something that you need to keep in mind is that if your site isn’t attention grabbing, the visitor will simply click the back button and continue their search. You need to tell people who you are and why they should choose you over your competition for their business. Multiple high definition images as well as your own videos will help keep people on your site and get them to call you.

How YOU Can Solve THEIR Problem!

Don’t sell yourself short on content. Your site needs to have enough content that explains what you do and how you can help solve their problems, as well as why YOU are the best choice.

There is a lot of debate as to how many words you should have on a page. For SEO purposes, the more the better. But that isn’t so for human readers.

People have very short attention spans these days and want to get the information they need quickly and move on. Forget everything you learned about writing in school. Short paragraphs with only a couple of sentences work best so that people are able to “skim” your content.

Easy To Find Contact Information

Contact information

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Don’t hide your contact information. Make it very easy to find and in multiple places. In probably 95% of all instances, your website is there to help generate new customers and sales. If they can’t find your contact info what good is your website?

It’s best to have a link to your contact page in the menu, on the sidebar and also inside your content where it makes sense. You also need to tell people what to do such as “Call Us!” or “Email Us” etc.

Social Media Integration

Social Media is dominating the internet. People like to share content as well as see what their friends are sharing. By having social media icons on your site you are increasing the chances of visitors sharing your content.

This actually has several benefits.

  1. The more your content gets shared, the more people will see it and recognize your brand which can lead to more customers and business.
  2. By having the social media icons that show shares and likes, it helps legitimatize your business in the eyes of the visitors.
  3. More shares on social media gives you better ranking signals with the search engines.
In Conclusion

If you are going it alone on building your own website, make sure that you have these 5 items on your site to get the most out of it for sales and conversions. Yes, there is a lot more to building a website, but these are the essentials.

All of these are easy to implement, but you would be surprised at how many sites we run across that leaves out one, if not more of these necessary components.





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